With online resources and social marketing, have traditional marketing methods like Yellow Page ads become obsolete? Have you ever wondered how you can be on Facebook or Google and the ads you see are relevant to you? The short answer: you’re being profiled electronically so that companies can target their specific demographic for advertising. This isn’t necessarily the bad kind of profiling, more like a matchmaker pairing your interests and preferences with businesses that have products and services appropriate for you.
So it could be compared to a fisherman using an electronic fish finder to find the fish instead of just moving aimlessly from spot to spot guessing where the fish are. When businesses advertised in the Yellow Pages or even on the radio, they were hoping to catch someone in need of their product or service but now with technology, businesses even small companies or websites, can spend their funds more efficiently by advertising where their demographic interacts.
For example, I buy a lot of children’s clothing online and “like” a lot of children’s boutiques on Facebook, the ads I see are generally for other children’s boutiques or for toys, etc. Many businesses with web sites use specialized tools by companies like Omniture.com, now known as Adobe web analytics, powered by Omniture. With the Omniture® tools that measure and analyze website statistics, gather information from multiple platforms involving web-based interactions including mobile, video, and social networking can be tracked and measured to provide businesses a way to match their products with your interests.
Website statistics can be complicated without the proper tools, kind of like dating. Sure you can spend time at the coffee shop or the local club hoping to come across Mr. Right, or you could hop online, join a dating site, input your target demographic and then sift through the results for a match.