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Zumba Fitness Rush Coming Exclusively to Kinect For Xbox 360 in February 2012

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Zumba® Fitness Rush, the sequel to the best-selling fitness video game of the year debuts on Kinect™ for Xbox 360® this February in a hot new controller-free dance-fitness experience! Zumba® Fitness video game sales have exceeded 3 million copies worldwide since its launch in November 2010.

“Our Zumba Fitness games combine both dance and fitness with fun, high-energy choreography, contagious music and multiplayer functionality that lets friends and family join the party,” said Jesse Sutton, Chief Executive Officer, Majesco Entertainment. “Zumba Fitness Rush is packed with features and improvements that Kinect fans have asked for—from licensed music to a calorie tracker, 40+ all new routines with more than twice the dance styles of the original, a custom playlist feature and online connectivity. This is an incredibly robust experience that fans will love.”

Zumba® Fitness Rush features 42 new routines and music tracks including hits from chart-topping artists Pitbull, Nicole Scherzinger and Yolanda Be Cool & DCup. Interact with six celebrity Zumba® instructors Beto Perez, Tanya Beardsley and Gina Grant. Kass Martin, Jason Thompson and Erica Pierce are exclusive to the Kinect™ game. Choose from 24 different dance styles, Salsa and Reggaeton and new styles including Bollywood, Axe, Latin Pop and Pasodoble. The Progress Tracker adds up calories burned, grades dance styles, displays trophies, stats and overall rank to help players track their improvement. Zumba® workouts can be customized with playlists, intensity of routines and length of workout. Use the tutorial mode to help learn and master steps and moves. Unlock achievements and exclusive behind-the-scenes videos as you play. New choreography and licensed music will be released post-launch via add-on content only available on the Xbox LIVE® Marketplace for the Xbox 360 video game and entertainment system from Microsoft. Download the digital content right into your game!

Developed by Zoe Mode, Zumba® Fitness Rush on Kinect for Xbox 360 is scheduled to release in February 2012 and is available for pre-order now. Majesco Entertainment, an innovative provider of video games for the mass market also includes the games Cooking Mama™, Alvin and the Chipmunks, and Hulk Hogan’s Main Event. The company’s shares are traded on the Nasdaq Stock Market under the symbol: COOL. More info can be found online on Facebook or the web Majesco Entertainment or on Twitter.

Zumba Fitness is the largest dance-fitness company in the world known for the Zumba® program, a blend of contagious and easy-to-follow choreographies set to upbeat international rhythms. Coined the “Fitness-PartyTM,” Zumba® classes provide an effective total-body workout, which tones and sculpts while burning fat.

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